Some shops fail to see the great marketing opportunity made possible by bagels. Buying wholesale bagels allows for a whole new merchandising avenue, but you have to be able to “sell the idea.” What’s your biggest demographic? If it’s stay at home moms, pitch the convenience and ease of grabbing a bagel. Got a fitness crowd? Play up the health angle. Students are always looking for a “filling” option on a budget.
Make sure your bagel bakery has plenty of options for you to choose form when making your order. People want more than a plan, salt, poppy-seed or everything bagel. Add a few cranberry energy bagels, blueberry bagels, or a bag of cinnamon raisin, and start making sure those with kids who frequent your establishment notice the “child friendly” options.
The Breakfast Crowd
Think about using your wholesale bagels connection to significantly increase revenues. Hand out recipes that people can use at home, and increase the number of bagels they buy. For example, a bagel sliced in half and used to sandwich ham, cheese, and egg can be improved on with suggestions like adding rings of green pepper or onion to the mix or topping the whole thing off with a kick of horseradish.
The Lunch Rush
Upsell those bagels at lunchtime by reminding customers how easy it would be to turn extra ones into a quick dinner with the addition of some pizza sauce, mozzarella, and pepperoni. A make your own pizza sounds easy and fast after a hard day at the office.
The exhausted moms and dads wandering home after dragging kids to one after school activity after another just don’t have energy to worry about making dinner fancy – so sell those end-of-the-day straggling bagels off with cups of garlic infused butter or margarine spread and help them make dinner.
It’s the ideas that sell the food, not always just the product. Give your customers ideas!