Your deli, coffee shop, pastry destination, or 24 hour diner probably caters to a wide range of customers, but you can always seek to drum up new business. However, your repeat business is only as good as your product, and the more items you offer, the more important it is to pick and choose what you do in house and what you outsource.
Simple rolls, fresh baked bread, small pastries, and other items can be easy to do in the comfort of your own shop, given time and space limitations. However, there are plenty of fresh baked goods you’d be better off getting from a whole sale baker, or a specialist in a particular kind of bread.
Top among these great selling but hard to set up for and make consistently items are the two round breads with a hole – one sweet, one savory. While the doughnut is more commonly associated with breakfast, bagels can be an all-day seller, especially if you provide plenty of great toppings to go along with the chewy, crusty bread.
Making doughnuts requires a lot of space for mixing, rolling, proofing, and raising the dough – then you have to have the large fryers full of oil running early in the morning in order to have dozens of tasty, flaky fried dough circles.
Add to that the glazing process, and you’re looking at a substantial time and effort commitment. It makes a lot more sense to order from a local doughnut wholesaler and have them delivered in time for the morning rush than to devote such a large amount of your resources to one item.
The other product you can easily outsource to great effect is the bagel. Like doughnuts, these rolls with holes require substantial space and time to create on a daily basis. Not only do bagels have to be kneaded, shaped, and proofed, but they must be boiled for authentic flavor before being baked in a hot oven for the requisite chewy interior and crunchy exterior that makes bagels so unique.
In addition, unlike a plain glazed doughnut which will satisfy most people seeking a sweet start to their morning, you really must have a variety of bagels in order to please the crowd. Making batches of plain, egg, everything, onion, and poppy-seed bagels every day is just too time consuming, so you can see why bagels are a good item to hand off to a wholesale bagel baker.
A wholesale bakery can be contracted to deliver hot, delicious bagels to your small shop daily, and satisfy your bagel loving customers with a high quality, fresh baked product that is consistent and requires only a base cost from you – without the additional expense of outfitting your shop to bake on-site and the time involved in making your own bagels or doughnuts every morning!
Consider using a bagel wholesaler like New Yorker Bagels for all of your bagel needs, and enjoy being able to offer a wider variety with minimal up front cost and time investment needed.