We’re pleased to offer our Wholesale Direct program to approved small and mid-sized applicants. This new program allows you to differentiate your cafe, restaurant, hotel or shop by offering premium, hand-rolled, preservative-free New York City bagels. All orders are shipped fresh via FedEx Overnight Freight. Freight shipping is included in all prices. Our bagels freeze wonderfully, so we advise wholesale customers to order for 1-2 weeks and freeze – thawing additional bagels as you need them.
Wholesale Direct members can also set automated recurring orders so bagels are automatically shipped at an interval you choose. You must be set up as a Wholesale Direct Customer to access our wholesale products. To get set up:
STEP 1) Create a secure online account using this link.
STEP 2) Email wholesale-direct@newyorkerbagels.com and we will complete the process. Please include your name, store name, phone number and state in this email to us.
Current Wholesale Bagel Packages
We have zone-based wholesale pricing.
But please note: these are premium bagels hand-rolled in NYC and shipped fresh – not a bagel to sell for 99¢ with butter! If you’re looking for cheap, bulk bagels we are not the supplier for you. You should display our decals on-counter, and make it clear to customers that they are getting an exceptional NYC bagel. Word will spread that you have the best bagels in your area and customers will come back – we’re seeing it happen across the country!
Wholesale Bagels
| Assortment | Options | Quantity | Weight | |
| Hand-Rolled Extra Large | Select up to 12 flavors from our 22 options. | 144 | 60 lbs | Purchase (Login Required) |
| Kettle Boiled Minis |
Select up to 6 flavors from our 7 options. |
288 | 60 lbs | Purchase (Login Required) |
| Hand-Rolled Extra Large Subscription | Select up to 12 flavors and set automatic delivery frequency. | 144 | 60 lbs | Purchase (Login Required) |
Wholesale Bagel Pricing
| FedEx Zone | Price incl. Overnight Freight |
| Zone 2 | $149 |
| Zone 3 | $179 |
| Zone 4 | $209 |
| Zone 5 | $229 |
| Zone 6 | $239 |
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Email wholesale-direct@newyorkerbagels.com with any questions.
Freight Shipping Fees are included in this pricing.
All bagels are packaged in sleeves of six.
Important Wholesale Direct Notes:
- Delivery: If your wholesale order is placed after 11 AM ET Thursday, or on a Friday, Saturday or Sunday, bagels will be shipped the following Monday and arrive to you Tuesday. Saturday delivery is not available.
- This service may not be available to certain locations and cannot be shipped to a residential address.
- All Wholesale Direct customers agree to our Terms of Service.
All orders are shipped fresh: please be sure someone will be available to receive and freeze your order.